For Immediate Release
CiCi’s Pizza Restaurant Calls SIRIUS Radio a Wow!
Clearwater, FL, August 8, 2006 - CiCi’s Pizza, based in Coppell, Texas, has named
SIRIUSBusiness as an endorsed background music service for its over 600 buffet restaurants throughout the US. SIRIUSBusiness, provided by Applied Media Technologies Corporation (AMTC), consists of 67 channels of commercial-free music from SIRIUS Satellite Radio (NASDAQ: SIRI). Under the agreement, AMTC will also provide sound equipment to the company’s locations.
"A big part of the CiCi's culture is to WOW! everyone with exceptional service. With the low price and flexibility of SIRIUSBusiness, we will be able to give our guests ‘WOW’ music and still keep our meal prices low," explained Sara Hundley, Senior Marketing Manager at CiCi’s.
"Because of their reputation for quality service CiCi’s is a company with which we are proud to be associated. The addition of SIRIUS music to their restaurants will allow them to serve their guests a better experience. And without the need to sign a contract, individual operators will get the music up and running quickly," assured Dan Hecht, Director of Corporate Sales for AMTC.
For the past two years, Nation's Restaurant News has been ranked CiCi's number one for sales and unit growth in the pizza chain category. Additionally, the concept has received numerous other honors including the 2004 Pizza Enterprise Industry of the Year by Pizza Marketing Quarterly magazine, a number one rating for the past two years for value, cleanliness and menu variety in the pizza chain category by Restaurants & Institutions, and a top rating in 2003 and 2004 in the Italian restaurant category for Entrepreneur magazine’s Annual Franchise 500.
Privately-held AMTC is headquartered in Clearwater, FL. AMTC is the nationwide provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use. SIRIUS Satellite Radio includes channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition for Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone "on hold" messaging products and services. Since 1991, AMTC has served over 20,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Company, Morgan Stanley, Wendy's and Yum! Brands.
For further information on SIRIUS Satellite Radio or TelAdvantage, visit www.amtc.com.
Contact:
Matt Holden
Team Lead, Public Relations
Applied Media Technologies Corporation
800.741.2682, ext. 144
mholden@amtc.com
http://www.amtc.com
AMTC is the exclusive agent for AMTC Business Music Corporation
(“ABMC”), a wholly-owned subsidiary. ABMC is licensed by SIRIUS Satellite
Radio Inc. to resell SIRIUS Satellite Radio to commercial users.
